The “he” referred to is Mike Shaw, ABC’s President of Advertising Sales.

“He suggested that consumers prefer DVRs for their ability to facilitate on-demand viewing and not ad-zapping–and consumers might warm to the idea that anytime viewing brings with it a tradeoff in the form of unavoidable commercial viewing.”

Let me tell you something Mike Shaw. You are very wrong. Amber and I use our DVR as an ad-zapping device. Once again, you’re out of the loop about the American public. Actually, I don’t know anyone that DOESN’T use their DVR’s as ad-zapping devices.