Is being the “world’s first Twitter mobile device” a good thing? Ask Peek, the company that released a $199.99 device that is dedicated to updating and reading messages on Twitter. It’s just like your smartphone, except this device can only access one Twitter account, can’t check the web at all and can’t text a phone number. For $199.99, the Twitter Peek is an anemic device.

The news came in yesterday that Twitter signed a sear ch deal with Microsoft and Google. Microsoft’s Bing and Google are going to have access to the real time stream from Twitter, which is commonly called “the firehose”. The firehose something that not many companies are given according to Twitter own Frequently Asked Questions.
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How many games long was Joe DiMaggio’s hitting streak? What state is Kansas City located in? What’s the record for the most times someone has been struck by lightning? And what does the bar bet have to do with your content strategy?

Wow. I made a big mistake.

Over on Create Consume Delete
’s site, I had been tracking people who clicked on the “Subscribe in iTunes” link with a shortened URL. People click on the link, it goes to an address at the site we were using to shorten the URL, then it forwards to the iTunes link for the show. The shortening service tracks click through rates and it was one big happy ecosystem of traffic forwarding and statistics gathering.

That changed today.

A few weeks ago I set up an account with a service that puts advertisements into your Twitter stream. The advertisements offered there are, for the most part, useless. Magpie opened up the door to affiliate sales and everything seemed to go downhill. I don’t have time or care to try to sell someone a MacBook Air for a 7.5% commission.