Session presented by Chris Menning.
Chris is a writer for Rocketboom.
He read Culture Jam – How to Reverse America’s Suicidal Consumer Binge–And Why We Must. In the book, the author advocates turning off the TV altogether. Chris couldn’t do that, but instead turned his TV into his computer monitor. His living room is his office. He [...]

Recently Andrew Baron of Rocketboom laid some internet-smack on WebbAlert, Morgan Webb’s video show.

Webbalert may not be working because the show is not utilizing the medium properly (it’s trying to latch on to a formula and it’s not working it right) but also because it’s not adding any creative or authentic value, in my personal opinion. In discussions with my team at Rocketboom, I predicted the graph above because the show lacks creativity and authenticity and because its ineffective for a large portion of the audience it targets.