After reading the book, I’ll concede a little bit about personal brands. Personal brands aren’t complete malarkey, but I still believe that people are taking them too far.

Chris Cavs interviewed me for a blog post about personal branding last week. Much like all topics internet related, I had an opinion on the use of the term “personal branding”. In short, I hate the term on the basis that it makes me sound like a business. I’m not a business. I’m Rob Blatt.
Chris [...]