At Podcamp Montreal I attended Adele McAlear’s Using Twitter to Build and Monitor Your Personal Brand. Her talk was a great summary of the ways to use Twitter for the uninitiated, but I knew those before I walked in. I’m just using Adele’s session as a starting off point here, not bashing it. I [...]

After reading the book, I’ll concede a little bit about personal brands. Personal brands aren’t complete malarkey, but I still believe that people are taking them too far.