Recently the Business Insider was sent an internal email from Aol welcoming a new editor and described their editorial process. It’s a pretty smart document from top to bottom and everyone who creates content on the web could pick up a few pointers from the email.

This past week I’ve been working feverishly on two projects. An audiobook by Chris Brogan and a re-designed Blattcave Productions website.

After reading the book, I’ll concede a little bit about personal brands. Personal brands aren’t complete malarkey, but I still believe that people are taking them too far.