Rob Blatt's Culture of Content

Content, podcasting and technology.
The latest from @robblatt: I wonder if I jail broke and unlocked this iPhone properly. If I did, the I'll have it as a backup to the Nexus One. #ROBdoes

Tag: advertising

Leo Laporte and Being Good vs Being Amazing

If you are good at what you do, you’ll survive. If you’re amazing at what you do, you’ll thrive.

An interesting conversation has been happening int he past few weeks about what Leo should do with the money the TWiT makes by donations. When faced with this issue, Leo decided to do something amazing with the donations. Announced on December 3rd, Leo will no longer be paying himself with the money the company makes through sponsorships, advertising, etc. Leo’s salary will be paid through the donations made to TWiT and not the company’s operating budget. This is similar to a CEO of a company being paid a $1 annual salary, but making money if the stock in that company increases. He makes sure to point out that he won’t starve, as he has other jobs that will feed and put a roof over his family, but he’s created an incentive for himself that didn’t previously exist.

Magpie Lessons

A few weeks ago I set up an account with a service that puts advertisements into your Twitter stream. The advertisements offered there are, for the most part, useless. Magpie opened up the door to affiliate sales and everything seemed to go downhill. I don’t have time or care to try to sell someone a MacBook Air for a 7.5% commission.

We’re Worth More

I just finished reading this horribly depressing, but appropriate piece by Bob Garfield on AdAge (rumored to be closing a Washington bureau) titled Future May Be Brighter, but It’s Apocalypse Now and it reminds me of the last few months of working at the dead and gone New York Sun’s website.
Despite have a larger audience, [...]

Selling ads on my Twitter page

There’s a company out there that is willing to sell ads on your Twitter page. I’m normally against ads on any of my pages, but I’m making an exception in this case and I’ll explain why.
This is an experiment. I know that I have a community that reads actively. They come to my blog through [...]