Rob Blatt blogs about podcasting, WordPress, technology and life with three dogs. He hosts and produces many podcasts. You can find his six podcasts at Blattcave Podcasting.
Photo credit: Tracy Apps, photo ninja.

Rob is looking for work creating or managing media, audio engineering or project managing. Find his resume at robblatt.info
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Rough Notes on Adele McAlear’s Using Twitter to Build and Monitor Your Personal Brand

@adelemcalear is the Twitter name.

What you put out is what you get back.

Why should you Twitter? Everyone does it or different reasons. Learn, share, meet, promote.

If all you’re doing is self promoting, you’re missing 3/4 of the point of Twitter. There’s a network of people out there that will help you achieve whatever goals you want to.

Learning: Some people use Twitter to ask questions. @chrisbrogan asks questions all the time. example: http://twitter.com/chrisbrogan/statuses/927528673

Share: An easy way to push your content to people.

Meet: It’s SOCIAL media, it’s about being social, not just business.

Personalization (aka brand extension) – use the same avatar and usename across all your channels.

Adele uses the header from her blog, she uses her real name and puts her location into her page as well.

your bio can give people an idea of why you are there. give people a reason to follow you.

Example: @waynesutton twitter.com/waynesutton

He’s customized his page to match his “brand”

idea: why not send people to a specific page instead of the usual homepage. Why not address what they clicked on specifically. This idea was started by Laura Fitton or twitter.com/pistachio, who has a microsharing consulting business

idea: why not send people to a specific page instead of the usual homepage. Why not address what they clicked on specifically. This idea was started by Laura Fitton or twitter.com/pistachio, who has a microsharing consulting business

Ask questions to get replies. People will help out because you are part of a community.

Share information if you have it.

Using a reply, it’s a way to get someone’s attention.

Announcements: new blog post, client, job, etc. It’s the news in your life. It’s self promotion.

If you’r eonly self promoting, then you’re using it as a broadcast tool.

When you’re broadcasting, you’re not getting anything back.

“Don’t be the insurance salesman at a cocktail party” – Seth Godin

When you’re starting out, follow people, but don’t follow too many at a time.

Ways to find people to follow: In settings you can adjust how you see your Twitter stream. You can see all the replies from all the people you’re following, everyone or no replies.

You can find people with search: you can search tango with the search function to find other tango… dancers. Tangoers?

Find friends of friends. You can look at their profile page to see their friends.

Also – Twitter Packs – http://twitterpacks.pbwiki.com

Find people with similar interests.

[Comment From LEMills]
I wonder if she has anything to say about ppl who protect their updates…

Asked Linda’s question about protected updates. People have to apply to follow you.

Much in the same way to find info about someone on Facebook.

Nothing wrong with protecting your updates for privacy. But when you protect them, your name and profile will come up but people won’t be able to communicate with you.

It depends on why you’re using Twitter.

It shuts out half of a conversation, but it’s all about how you want it used.

Monitoring. There’s search, hashtags and Twurl. (also Twitscoop and TweetDeck)

Comcast (the perennial example) uses Twitter to solve customer service issues. Starbucks has accounts on Twitter. One for “my starbucks idea” and one or the company.

Hashtags – a shortform way of being able to group the tweeting together.

look at hashtags.org for grouping.

URL shorteners: a website you go to and enter a long URL into it in order to shorten it to fit into your 140 character tweet.

Vanity stats – www.twitterholic.com and twitter.grader.com

means little, but my Twitter Grader score is 93!

Resources – twitter.pbwiki.com/apps

desktop clients, addon services, etc.

What’s Adele’s take on following everyone who follows her?
She started by following everyone back that was following her?

She follows who “@”s her or people she meets in the meatspace.

If you’re broadcasting, there’s no need to follow back.

rob blattRob Blatt is the founder of Blattcave Productions, a podcast production company and studio in Brooklyn, NY and a community advocate for Blubrry.com. As an audio engineer, Rob contributed to productions that won three Emmy awards, one Oscar and one Peabody award. You can find his podcasts at blattcave.com and his resume at robblatt.info.
This entry was posted on September 21, 2008 at 8:24 am, filed under random. Bookmark the permalink.
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