Session presented by Chris Menning.

Chris is a writer for Rocketboom.

He read Culture Jam – How to Reverse America’s Suicidal Consumer Binge–And Why We Must. In the book, the author advocates turning off the TV altogether. Chris couldn’t do that, but instead turned his TV into his computer monitor. His living room is his office. He immersed himself in the pertinent medium (internet) in order to write for it.

RB presents the news in a new way. Each episode is meant to able to be a viral video, something made to be shared. There are two to six people working locally and remotely on the script working up to 12 hours on each script. How do the writers collaborate?

Google Chat – video is not necessary when you are writing. It’s the basic means of communication.
RSS Readers – looking for the most interesting stuff that’s not already viral (for video RSS, Chris suggests Miro)
Social Networks – Digg, Delicious, Friendfeed. Here’s the friendfeed room: http://friendfeed.com/rooms/rboom it’s a means of sharing.
Google Docs – pastes story ideas while chatting in real time.

For writing a news magazine style show, your ext has to have compelling visuals. Every two to three seconds there is a new visual. They have 10-12 stories within three minutes. Example – Rocketboom on Anti-Gravity. Lots of visuals and heavy subject matter into a short show.

Another angle in educating your audience is to give valuable education that’s useful. Example: Rocketboom on Fallacies. The show attempted to help people realize why they pass judgments.

People love recognition, and in order to build loyalty you can appeal to the audience and show recognition. O RLY? Know Your Meme – ORLY?

Treat every video like it’s going to be seen by millions of people.

http://12seconds.tv/channel/robblatt/47199