Location-Based Social Network Overdose

Location Based Social NetworksIt’s finally gotten out of hand. We need a ping.fm style service for location-based social networks.

I recent bought some new glasses from Park Slope Eye, a local shop that’s very big into using Yelp. They have the coveted “People Love Us On Yelp” sticker in the window and have begun to offer a $25 gift certificate to one of Park Slope’s awesome local businesses if you are in the store and check in using Yelp’s latest feature. Sounds awesome, right?

My issue is that I am a regular FourSquare and PegShot user, and don’t have the Yelp app installed on my iPhone, nor do I have the MyTown app, BrightKite or Gowalla. In order to take advantage of this offer from Park Slope Eye, I have to install the Yelp app on my phone before my glasses are ready and remember to check in on Yelp after checking in on FourSquare and taking a photo and sending it to PegShot. Then there are micro location networks popping up like Shakedown (disclaimer: I contributed sound design to the app). Suddenly, letting people know where I am has turned into a chore.

If it’s a problem for the person checking in, it must be a larger pain for the businesses who want to encourage people to checkin at their location. Which to choose? Yelp offers a tie in to their amazing back catalog of reviews, but FourSquare seems to be the trend that’s breaking out of the geek circles. Each network has their own community and strengths.

Back before Twitter established itself as the leader of the market for social networking microblogs, Ping.fm helped the user frustration by creating a one-to-many system (broadcasting) for sending information to the networks. I think it might be time for someone to take the opportunity to enable users to check in to one location on multiple networks. As a user, I know that I’d use it and I know many other people who would too.

13 thoughts on “Location-Based Social Network Overdose”

  1. I agree. I use Gowalla, Foursquare, and MyTown. While checking in with Gowalla and Foursquare are easy, I have to really think about which one of them I should post to Facebook and Twitter because I know some of my friends and followers are getting frustrated with me. Collecting rent manually in MyTown is a real pain that I wish they would automate. I already use Duo to update my Facebook and Twitter statuses at the same time and I'm starting to use Twitter to update my notes in Evernote. It would seem to me that someone could write a Twitter app that could check-in to several of these applications at the same time because like you said, it's becoming a chore.

  2. I think that PegShot would have the best shot at this if they were willing to work on it. With PegShot, you don't actually check into a location, but send media from a location. As long as they could use different API's,they could do the checking in for you with the sliders for Twitter and Facebook that we're all accustomed to. It'd be nice to have Twitter, Facebook, Gowalla, Foursquare, etc.

  3. Hi Rob! You sure do a great job creating a buzz for us! Thanks!

    Here are some more insights. Yelp has proven itself as an effective social network for producing real results. There has not been a day where we have not had a Yelp influenced patient. We have had maybe a few FS users. As a business its important to go with the most beneficial service and the clear winner for us is Yelp. FS needs to work harder to provide more of an impact for business owners if they want to have business owners like myself embrace them. The digital word of mouth that a Yelp review provides is incredible. A Yelp review is at the top of my list of social media currency and it retains high values in other markets, especially Facebook and Twitter.

    We require you to check-in in person to maintain credibility. Until an accurate gps integrated check-in, or similar solution is incorporated, we will require one to utilize the Yelp Check-in on premise. Not a big deal for us or the user.

    PS Your glasses are ready and they look amazing!

  4. Hi Rob! You sure do a great job creating a buzz for us! Thanks!

    Here are some more insights. Yelp has proven itself as an effective social network for producing real results. There has not been a day where we have not had a Yelp influenced patient. We have had maybe a few FS users. As a business its important to go with the most beneficial service and the clear winner for us is Yelp. FS needs to work harder to provide more of an impact for business owners if they want to have business owners like myself embrace them. The digital word of mouth that a Yelp review provides is incredible. A Yelp review is at the top of my list of social media currency and it retains high values in other markets, especially Facebook and Twitter.

    We require you to check-in in person to maintain credibility. Until an accurate gps integrated check-in, or similar solution is incorporated, we will require one to utilize the Yelp Check-in on premise. Not a big deal for us or the user.

    PS Your glasses are ready and they look amazing!

  5. Oii…I agree. I have been an avid Foursquare user for…hmmm…I'm going to guess 4-5 months. Not just user, but promoter. 4SQ was really hitting mainstream momentum when (of course, expected) the copy cats started clawing the walls…Suddenly the options are endless. I've downloaded them all, used each other once, maybe twice, then send my feedback and went back to Foursquare. But, unfortunately (and maybe it's just me) I'm reaching my own point of “check-in” saturation. The introduction of so many other alternatives have kind of degraded the entire idea and novelty of it all…I'm still using Foursquare but not in the same points/badges/mayorship/competitive way…simply to share where I am (when open to sharing) and to give tips/ shout outs, etc to the community. As for the new Yelp check-in's, they have many improvements to make before I bother a second attempt – as I have shared and been heard on by Yelp – but excellent potential.

  6. I had trouble checking into Yelp a few times, but I was checking into somewhere that had a coupon for checking in, so I managed to get checked in eventually. I think that @justinbazan has a good point from the point of view from venues.

    I wonder if the eventual winner will be decided by the venues instead of the people checking in. If enough places offer coupons and similar offers for checking in on a network I'm not using, I'll start using it quick.

  7. Since the dawn of civilization the good thinking and all that is good are culture. It is complete picture of life. It represents what we do in our daily life. Language ,music,ideas about what is bad and good,ways of working and playing, and the tools and other objects made and used by people in the society-all these are part of a society’s culture.Cultures vary from society to society or country to country.

  8. Great post Rob! I love the idea of creating a ping.fm equivalent for check-in's. I've been thinking about this a lot recently. (*warning – run on sentence!) If one of these check-in app's could find a way to actively scan a users mobile phone location and map it to a business the user is in or near and leverage the push notifications of the iPhone and Droid that app would dominant. I know I struggle to check-in and forget about the application. Push notifications would solve this problem and remind the user to check the hell in!

  9. Great post Rob! I love the idea of creating a ping.fm equivalent for check-in's. I've been thinking about this a lot recently. (*warning – run on sentence!) If one of these check-in app's could find a way to actively scan a users mobile phone location and map it to a business the user is in or near and leverage the push notifications of the iPhone and Droid that app would dominant. I know I struggle to check-in and forget about the application. Push notifications would solve this problem and remind the user to check the hell in!

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