Polaroid had a few announcements at CES, including a digital version of their classic idea of instant gratification of having a photograph a few moments after taking it. the camera is called the POGO and it prints 2″x3″ prints.
The real story was something that wasn’t available in the digital press kits that the company was handing out. It was three cameras sitting unassumingly in a glass display, pictured to the right. Polaroid is bringing back it’s iconic Instant Camera. It’s not the new digital version, it’s the honest to goodness old-school version of the Instant Camera and the original chemicals and film. It’s a shame that they closed their plants in Massachusetts and fired the 150 who worked at them. the guys in the booth said we can expect the film to be returning in the summer time and the cameras to return in October of 2010.