Going from party to party at SXSW sometimes leaves me a little confused. Karaoke with a thousand people hanging out in the space with free drinks and BBQ? Wonderful. Who was the sponsor? I’m not sure. It’s not that I didn’t ask, it’s more that I didn’t remember. Maybe there were a few sponsors? Who knows.
Year after year there are companies that go to extremes to gain favorability at SXSW by throwing the largest party with the most free booze or food, but they seem to forget about themselves in the shuffle. Who’s the sponsor? What do they make? What product are they promoting this year? Very often those items are forgotten in favor of a quick “thank you” on a microphone from a founder or CEO.
Don’t forget that we, the attendees of SXSW, are here to learn about and play with new things. If you’re taking the time to rent out a bar for a night and offer free drinks, make sure to educate us on why you’re doing so.