Edison Research releases a presentation each year about digital media. The most interesting to me, of course, is the podcasting aspect of the studies. While the Association for Downloadable Media has not yet defined what a podcast is in their Glossary of Terms, Edison clearly defines what a podcast is.
Audio podcasting does refer to the download of program-oriented online audio (such as a talk show or a hosted music program), usually as an automatic download that can be listened to at the userâ€™s convenience.
They also say that podcasting doesn’t refer to downloading individual files or songs. I assume that means they are not including individual downloads of podcast episodes. That removes people who are snacking on showing here and there but not committing to subscribing.
Do you define a podcast as something else? I gave a talk at PodCamp Montreal about how we use the word podcast, and Edison is the first group to step out and make a clear definition like this in their research.