Podango Is Going To Die, Run For Your Files

Podango is giving a few days warning before it blinks itself out of existence, but don’t be fooled by any optimism coming from the company. When a company starts to crow about being unsure about sustainability, it’s time to run away with your intellectual property. Here’s the Podango dispatch:

We at Podango believe that you, our customers, are our most valuable asset. Given this belief, we have always done our best to be honest and forthright in our dealings with you. The current uncertainties of the financial market has affected many of us in this nation. As of this morning, Podango is no longer immune to it’s effects. Our ability to continue operations past the end of this year (2008) is in question. We do not want any of you, or any of your shows to be negatively affected by this uncertainty and so we are encouraging you to begin taking all necessary steps to secure your data or begin moving to another hosting provider. On Monday we will have a more definitive direction. As of today, the last day to move or secure your data is December 31st. RSS feeds will need to be redirected by this date as well. It is our hope that the events of the next few days will allow us to continue providing you a service based upon a subscription fee. Again, we will know more on Monday and you will be notified of any changes to the above plan as soon as we are made aware of them.

Again I personally apologize for this notice of caution. We truly appreciate your business.

Sounds familiar to me.

This morning I write to you about the future of The New York Sun, which is in circumstances that may require us to cease publication at the end of September unless we succeed in our efforts to find additional financial backing. The managing editor, Ira Stoll, who is one of the founding partners in the paper, and I have shared this news with our colleagues, and we would like our readers as well to be aware of the situation.

That was a portion the letter printed on the front page of the New York Sun, a newspaper in Manhattan that employed me for the last year of its publication. We shut down a month later after not a dime of money was invested into the company.

The letter from the New York Sun wasn’t intended to let the readers of the newspaper know what was happening. It was a plea for help to Rupert Murdoch, Sam Zell or anyone else who owned news media outlets. The New York Sun was for sale. I feel the same is going on with Podango. They have a lot of intellectual property and technology as a company, and it’s for sale while the company goes down in flames. They have a studio in San Francisco that was probably way too big and expensive for their needs, they purchased the GigaVox Audio Lite software from GigaVox and have a back end that is powering their servers. Does anyone want to buy a podcast hosting company?

And people scoffed at me when I said podcasting is dead at PodCamp Montreal.