The Kindle Fire, Sideloading and Google’s Philosophies.

Sometimes it’s a pain being a Kindle Fire user.

Google released Currents for iOS and Android devices last week. It made a big splash with plenty of coverage around the web praising and hating Google’s latest release. Too bad that the Kindle Fire isn’t considered an Android device when it comes to Google.

Google doesn’t make their apps available for download through the Amazon Appstore. Google makes 14 (14!) apps for the iPhone, a competing platform, but nothing for the Kindle Fire. The Kindle Fire uses the same base code as any other Android application. Little has to be done to get an Android app that isn’t in the Amazon Appstore. Most work out of the gate.

What’s Google’s hangup with releasing Kindle Fire apps? No doubt they don’t like Amazon’s control over the platform. There has been plenty of criticism about Amazon’s handling of the Amazon Appstore. Google may not want to get involved, but they are turning their backs on millions of users. I’m going to guess that the Kindle Fire will outsell all other Android tablets combined (exception: nook Color + Tablet).

There are alternative sources for apps for the Kindle Fire out there, but they lack the ease of use of the Amazon Appstore. If you want to install Google Currents, The Unofficial Kindle Fire blog has a quick 22 step process to get it working on the Kindle Fire. Here’s a seven minute video explaining how to get regular Android Marketplace apps on your Kindle Fire. By the way, both of those methods break Amazon’s video capabilities.

I once read (can’t find the source) that Google created iOS apps because it was important to spread their platform as wide as possible. If that’s the case, don’t you think we should start seeing some Kindle Fire apps soon?

5 thoughts on “The Kindle Fire, Sideloading and Google’s Philosophies.”

  1. Yeah but all you have to do is use VooDoo OTA root Keeper and with a touch of a button you can temp unroot your device watch all your Amazon videos. When done hit the button again and your rooted and installing Android Market apps. Not that hard to do, a pain at the beginning sure but it makes the Tablet much more usable. https://market.android.com/details?id=org.projectvoodoo.otarootkeeper&feature=search_result#?t=W251bGwsMSwxLDEsIm9yZy5wcm9qZWN0dm9vZG9vLm90YXJvb3RrZWVwZXIiXQ..

  2. Sure Google wants tp spread their message far and wide – but their apps are probably more often used by techies – especially stuff like Google+ and Google Currents. The Kindle Fire has a target market of average joes. Really, you might not think so but it does. It’s a low level tablet tied exclusively to Amazon’s ecosystem. So I don’t think Google figures it’s losing out much, if at all. And – as is pointed out in a previous comment – anyone who KNOWS what they’re doing and WANTS to use all Android apps can root it and do so.

    –*Rob

  3. Hello, can you explain: “By the way, both of those methods break Amazon’s video capabilities.”
    If I should follow any of these methods, does it mean I can’t watch videos on the Kindle Fire?

  4. Thanks for mentioning my walkthrough on how to get Google Currents on the Kindle Fire.

    While you do have to root the device to install, you can just as easily unroot it once you are done to get access to the Amazon Instant Videos and Currents will still run fine. There is even an app called OTA RootKeeper that lets you switch between root and unroot.

  5. A little vague, Eric and William. William suggests a VooDoo app that lets you go back and forth while Eric says just unroot it once, install Currents, and then go back. I don’t mind doing it once, but I don’t want to be going back and forth. So which is it, guys? Once, or every time you want to watch Amazon video?

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