The rules were simple: Check in 10 times and the fridge opens. I had some doubts that it would actually work, but on check-in #10 on Foursquare the fridge opened and everyone cheered! I had a Diet Dr. Pepper and checked out the rest of the GE Garage.
It was one of those little pieces of tech at SXSW that really captured my imagination for a moment. I wasn’t the only one, Matthew Knell also noted it one of the best brand activations at SXSW. Jay-Z, a Social Fridge and Cats vs. Humans: The Best Brand Activations at SXSW 2012.
Read more about the Social Fridge at iStrategyLabs’ blog.